Si Sweeney - The Irishman

Dear Si, we’d like to learn more about your journey with cigars. What’s your story with finest premium tobacco?

I tasted my first cigar at the young age of fourteen - it was an interesting experience. I didn't really know what I was doing but the wonderful flavour and smoke amazed me.

At around the age of twenty I started smoking roughly three a week, mainly Cubans for relaxation and social purposes.

Over the last three years I have broadened my scope and now smoke cigars from all over. I treat every cigar as an adventure. I love to share my experiences of the humble cigars with others.

Speaking of experiences, what does a great cigar experience look like for you?

To me smoking a great cigar with others and by myself is very important in my life.

I love to listen to other people's opinions and absorb their experiences of the humble cigar. I use the cigar as a therapeutic tool also, to sit and smoke by myself and thoroughly enjoy the experience.

Do you have any specific rituals or tips to make the most out of your cigar experience?

I have a habit of cleansing my palate with a glass of water with a dash of lemon juice a half an hour before I smoke.

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... Light ‘em Up is a wonderful platform to promote our love and passion of the leaf worldwide.

What made you become ambassadors for Light ‘em Up GO?

This platform is one of a kind, and so are the people behind it. As part of this wonderful platform, I will do all I can to help and share my passion for our community of passionate cigar lovers.

I want to simply help others to enjoy the wonderful experience we love.

Do people often ask you “Where can I smoke”, or “Where can I buy”?

Questions are often asked to me on where to purchase, where to smoke.

I use my knowledge to steer people in the right direction. There are so many prominent questions asked to me by cigar lovers, like myself, about quality, availability, price , consistency etc ...

I always answer with my knowledge and my honest opinion on every question.

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Who do you think should know this?

An easy answer to this question: "Everyone in our family of the leaf".

Consumers, manufacturers and all the workers who bring us the wonderful cigar.

You already had a look at the app, what do you like about it and which features (to come) are you hyped about?

I love every feature of the app and every feature to come will augment it.

I also have an idea or two myself. We can grow this together, just like the humble tobacco seed and bring it to a beautiful fruition.

Si, thank you so much, it’s fantastic to have you on board and we are looking forward to creating something BIG together with you and your amazing community!

PS: Feel free to follow Si and his cigar passion on IG or through his various FB groups:


Interested in becoming an ambassador yourself? We’d love to get to know you!

Reinhard Pohorec

Sensory expert, cigar passionado, and Winner of the 2020 Cigar Trophy Award Cigar Ambassador

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